At UNICEF, I have developed and implemented communications strategies that have enhanced the value proposition, positioning, visibility and impact of people-centred programmes. Moreover, these strategies have helped drive brand building, advocacy, engagement, partnerships and collaboration. I have managed the production and dissemination of prominent content including strategy publications, digital platforms and websites, campaigns, social media content, and audiovisual content.
Organizational culture
Working closely with diverse stakeholders and teams across the organization, I have led, coordinated and contributed to a range of communications strategies supporting UNICEF’s ongoing organizational culture change journey. This has included promoting and positioning the UNICEF Core Values brand through various channels and platforms, drafting, editing and publishing a range of high-level messages, articles and knowledge products, co-developing and implementing campaigns, and revamping content on internal and external digital platforms. Read more
Organizational change
I have designed and delivered targeted communications strategies and content for a range of change management initiatives. Read more
Brand building: UNICEF Careers
Together with a small team, I have co-developed, co-led and coordinated brand development for UNICEF Careers and UNICEF’s employer brand. This has included developing communications strategies and plans, promoting the brand on a range of internal and external platforms including intranet sites, newsletters and social media, and launching a new UNICEF Careers website. Read more
UNICEF Values: I coordinated the production of communications content and internal/external outreach for the rollout of UNICEF’s updated Values, a flagship resource used to improve organizational culture. Read more about the campaign
UNICEF Competency Framework: I coordinated the production of communications content and a global campaign for the launch/rollout of UNICEF’s updated Competency Framework, a flagship resource used to improve organizational culture. Read more about the campaign
Economic Dividends for Gender Equality (EDGE): As part of UNICEF’s work to secure various levels of EDGE Certification, I developed communications strategies, campaigns, articles, executive messages and digital content to advocate for staff engagement and support. Read more about the campaign
Global Staff Survey
Publications
I managed the editing, production and dissemination of the UNICEF HR Strategy publication, collaborating with senior leaders, content experts and vendors. View the strategy
UNICEF Careers website
I co-led the development, launch and promotion of a new UNICEF Careers website, as part of a project team. One of my key responsibilities was managing the development and compilation of all content (including written text, visuals and multimedia content) for the launch. I currently co-manage the site as part of a small site management team.
Digital transformation and launching UNICEF HR’s intranet site
I led a global digital transformation project for UNICEF’s HR division, as part of a broader UNICEF-wide project aimed at fundamentally changing the way staff collaborate and access information. As part of this project, I managed the launch of a new, people-centered and interactive global HR intranet site, which I continue to manage.
UNICEF Careers on social media
I have developed and coordinated social media content on Facebook and LinkedIn, helping to boost UNICEF’s talent attraction, talent acquisition and employer brand.
Newsletters
I lead the production and dissemination of strategic newsletters to enhance the value proposition, positioning, visibility and impact of UNICEF’s people-centred programmes. These newsletters have helped drive brand building, outreach, awareness, engagement, knowledge exchange, collaboration/partnerships, change management, and culture/behaviour change. In 2022, the global internal newsletter I manage benefited from a 102% increase in reader engagement and contributed to a 200% increase in traffic to the UNICEF HR intranet.
Audiovisual production
I manage the production and dissemination of targeted audiovisual content covering a range of themes, working closely with videographers and technical experts.
Okechukwu Umelo 