Campaigns

She Builds: She Builds was a month-long global conversation on Devex, that began on International Women’s Day in March 2014. The campaign put a spotlight on the critical role women play in creating healthy, stable and thriving communities around the world. I managed the development and coordination of content, as part of UNOPS’ contribution to the campaign. Read more about the campaign

UNICEF Values: I coordinated the production of communications content and internal/external outreach for the rollout of UNICEF’s updated Values, a flagship resource used to improve organizational culture. Read more about the campaign

UNICEF Competency Framework: I coordinated the production of communications content and a global campaign for the launch/rollout of UNICEF’s updated Competency Framework, a flagship resource used to improve organizational culture. Read more about the campaign

Economic Dividends for Gender Equality (EDGE): As part of UNICEF’s work to secure various levels of EDGE Certification, I developed communications strategies, campaigns, articles, executive messages and digital content to advocate for staff engagement and support.

Global Staff Survey: I have led the planning, development and implementation of several communications campaigns to enhance engagement for UNOPS and UNICEF global personnel survey. At UNICEF, this contributed to increased traffic to and engagement on the respective intranet pages, and to a 9% increase in survey participation. At UNOPS, my work contributed to a 10% increase in responses.

Social Media Campaigns: I have led social media campaigns for several organizations, programmes and projects. See examples